TikTok challenge leads to shortage of Pascall Clinkers in supermarkets
TikTok challenge leads to shortage of Pascall Clinkers in supermarkets
5 months ago
nine.com.auJo Abi
Cadbury reveal when popular item will return after bizarrre online trend saw them stripped from shelves
Cadbury reveal when popular item will return after bizarrre online tre…
5 months ago
nine.com.auJo Abi
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Who has tried this viral trend? What is your favourite clinkers flavour? #clinkers #clinkerschallange #chocolate #cadbury
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Simon Beard on Instagram: "This is what happens when a product becomes a format. Clinkers, an Aussie candy, sold out nationwide after TikTok turned it into the “Clinkers Challenge.” Bite. Reveal the color. Assign a meaning. That’s it. But here’s why it crushed: The sound of the bite is ASMR. The reveal is a dopamine hit. The nostalgia ties into childhood memories. The format encourages endless remixes. It’s not just marketing. It’s cultural participation. And the data proves it—sales jumped 60%
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Simon Beard on Instagram: "This is what happens when a product bec…
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The Clinkers Trend Just Got Naughty 💗💛💚💜🧡
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