Gaurav Mehta, Senior Director – Marketing and Strategic Capabilities, Eli Lilly and Company (India) Pvt. Ltd., at #dentsue4mreport 2026 spoke on whether brand purpose is still measurable in business terms and how organizations are evaluating impact alongside performance. #BrandPurpose #BusinessImpact #MarketingStrategy #DigitalMarketing #e4m | exchange4media
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