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The $300 million viral stunt that actually worked

news.com.auJack Gramenz

The $300 million viral stunt that actually worked

Remember the ice bucket challenge?It was the viral stunt that took over social media in mid-2014: participants pouring a bucket of ice cold water over their head and then nominating a friend to do the same.

Ice Bucket Challenge Fails

1.7M views · 9.6K reactions | Dammit, Kevin! | FailArmy | Facebook

1.7M views · 9.6K reactions | Dammit, Kevin! | FailArmy | Facebook

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Turns out, the Ice Bucket Challenge actually did help make a breakthrough in ALS research. | HuffPost

Turns out, the Ice Bucket Challenge actually did help make a breakthrough in ALS research. | HuffPost

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