From the iconic Two Horse leather patch to the instantly recognizable Batwing, here's everything you need to know about the evolution of Levi’s’ logos: http://s.hsnob.co/INxG2Ep | Highsnobiety

Levi Strauss, the man who partnered with Jacob W. Davis to mass-produce an American icon—the first "blue jeans"—was born on February 26, 1829 in Buttenheim, Germany. 👖 Learn more in RIVETED: THE HISTORY OF JEANS, now streaming with PBS Passport. | American Experience | PBS